I recently watched Videogamedunkey’s “Best of 2022” video embedded below (warning, he knows his way around an f-bomb) and appreciated a masterful little promo/announcement he did at the beginning of the video for his game publishing company and their first game “Animal Well.” Since I’ve also been working on announcements and promotions for our Marital […]
Author: Fink & Fink
Being Part of a Community vs. Building a Community
I know, I know. Last week I said I was going to publish about our Marital Bliss re-release, but… I started writing this for my own edification, and decided to publish it instead. The hordes of you eager for more Marital Bliss content will have to wait a week. Building a Community You don’t have […]
Re-Release Part 4: A Redesign?
Monopoly Man Meets Pip-Boy The original design inspiration for Marital Bliss was a mix of the classic monopoly man, and Pip-Boy cartoons from the Fallout game series. We always wanted Martial Bliss to have a tongue-in-cheek, kitschy feel to it. Generally, I think when you hear “relationship game” the knee-jerk reaction is an eye-roll and […]
Re-Release Part 3: Inclusivity
This is Part 3 of our series about updating our game Marital Bliss. You can read the other posts here: Part 1 and Part 2. We’re excited to soon be launching a great new version of Marital Bliss with updates to resolve known issues and to broaden the gameplay experience. A large portion of the […]
Re-Release Part 2: Decisions to be Made
This is Part 2 of our series about updating our game Marital Bliss. You can start at the beginning with Part 1 here or jump forward to Part 3 here. A Problem of Our Own Design Not long after our Kickstarter launched way back in 2013, we got requests to make a same-gender version of […]
Re-Release Part 1: Making Marital Bliss more Blissful
After 10 years, it’s finally happening! In 2023 we’ll be releasing a completely overhauled version of Martial Bliss with some much-needed (and often requested) enhancements. It’s an exciting time because the updates are the perfect combination of personal convictions and business needs. You can read Part 2 and Part 3 of this series here. Personal […]
What to do When Amazon Deactivates Your Seller Account
Selling on Amazon is incredible. For small businesses started by independent and entrepreneurial-minded people, Amazon offers unparalleled opportunities. We get nearly complete control over the messaging, promotions, and advertising of our products, and Amazon handles the shipping and logistics for a nominal fee. When it works, it’s astounding. The ease at which anyone in the […]
An open letter to the person from Ohio who bought 9 copies of Marital Bliss on Amazon last week.
Dude, you just bought nine(!) copies of Marital Bliss. That’s insane. You are now the official current record-holder for most copies of Marital Bliss sold to one person on Amazon. All I know is your first name and the city where the games were shipped. It’s probably for the best that Amazon obfuscates your contact […]
Amazon A/B Testing Quantified How Much I Suck at Improving Conversions (A Case Study).
These days, the majority of our Marital Bliss sales come through Amazon, so I spend a fair bit of time tweaking the landing page and praying to Jeff Bezos to maximize our conversions. (I know, I know, Andy Jassy is the CEO of Amazon now, but what am I supposed to do with my basement […]
4 Tips to Posting on Reddit
This summer I’ve been working on redesign ideas for the next print run of Marital Bliss, and I have been using Reddit to crowdsource some feedback. Reddit can be a great way to gather market insights without breaking the bank. There are so many communities to leverage and great people you can reach. However, there’s […]